Work
Testing our way to a 15% conversion lift at Grubhub
2017–2018Built the Diner Retention design team from the ground up and led the core diner experience through Grubhub’s highest-growth period — A/B testing every feature we designed, for a 15%+ cumulative conversion lift with the App Store rating held above 4.8.
Product Design Manager · Grubhub
Read more →Reinventing a hospice platform around what matters most
2014First UX/UI design hire at a 25-year-old hospice-software company reinventing itself as a modern SaaS — I set the experience strategy with the C-suite around “what matters most” in end-of-life care, and built the prototype that sold it at hospice conferences across the country.
UX/UI Designer (first design hire) · mumms Software
Read more →From offer to funded account: modernizing digital account opening
2020–2026Digital account opening now brings in nearly half of Truist’s new customers, and balances deposited through it more than doubled in two years. How every stage of the journey was rebuilt, over five years, as the market moved under it.
Sr. Design Director · Truist
Read more →Machine-learning automation, made trustworthy by design
2019–2020One connected experience for every test, automated or not — so risk officers never worked across two systems, and automation never became a silo they could avoid.
Group Product Manager
Read more →Leading design across the acquisition journey
2023–2026How I evolved a design operating approach to improve continuity across marketing, digital and employee-assisted experiences — building the organization, developing its leaders, and delegating real ownership to them.
Sr. Design Director · Financial services
Read the leadership case study →One system from browsing to banking
2024Established a shared design system and page architecture for Truist's public site and digital account opening, so every new experience starts from a common foundation.
Design Director, Public Sites and Digital Commerce · Truist
Read more →A homepage built around what clients come to do
2024Redesigned the truist.com homepage so clients can sign in the moment they arrive — the reason most of them visit — without giving up the brand or prospect experience.
Design Director, Public Sites and Digital Commerce · Truist
Read more →Making a design org AI-native, from the frontComing soon
2025–2026Sr. Design Director · Truist
Mapping how engineers actually ship — and where the organization gets in their way
2016A CTO asked me to find out why shipping felt harder than it should. I ran a service-design study with developers, QA, and SRE, and turned their own mental models of the delivery process into a journey map that gave engineers and leadership a shared plan — and led to a CI/CD pipeline for continuous release.
Lead Designer · Namely
Read more →Scaling an accessibility programComing soon
2024Design Director, Public Sites and Digital Commerce