Design leadership for digital acquisition in regulated finance.
Sr. Director of Acquisition Design at a top-10 U.S. bank, leading a 30+ person org. I build teams and funnels that convert without cutting corners on accessibility or trust.
Selected work
One system from first click to funded account
2023–2025Established a shared design system and page architecture for Truist's public site and digital account opening, so every new experience starts from a common foundation.
Rebuilding the account-opening funnel
2025Placeholder — outcome-first summary of the result in one sentence.
Scaling an accessibility program
2024Placeholder — outcome-first summary of the result in one sentence.