Rebuilding the account-opening funnel
Placeholder — outcome-first summary of the result in one sentence.
- Role
- Sr. Director of Acquisition Design
- Company
- Top-10 U.S. bank
- Year
- 2025
Context
Placeholder. Set the scene: the business, the funnel, and where it stood.
Problem
Placeholder. What was broken, for whom, and why it mattered.
Approach
Placeholder. How the team framed the work and made decisions.
What we shipped
Placeholder. The concrete changes that went live.
Outcome
Placeholder. Metrics — conversion lift, drop-off reduction, time-to-complete.
What I’d do differently
Placeholder. Honest reflection.